Alaska Airlines

Content Merchandising IA and feature exploration
Competitive Analysis and Guest/Feature Journey
Initial, hi-fidelity prototype design
Version for testing destinations controls
Comparison table
On-load new product messaging
Early flight revenue mapping
Mapping of Flight revenue guest journeys
Detail of Flight revenue guest journey icons
Original "Contact us" page and Eye-tracking heat-map overlay
New Contact us wires
Animated wire showcasing functional intention
Final Contact us page ready for real world analytics
Existing Alaska mobile nav pattern and alternate version for AB testing
Final FAQ tab




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